Strategic growth of ethical fashion in the luxury market Case Study

Strategic growth of honorable path in the luxury market - typeface Study ExampleRecently, since the year 2005, ethical issues such as child labour, sustainable fashion, green issues, reasonable trade etc have gradually started to catch the attention in the UK fashion industry, when many high way brands started to catch up with the neat trade tr end up. One of the biggest retailers in the high street, Topshop has started to collaborate with People tree which is a small ethical brand, and launched ethical fair trade range in the year 2007. During the same time, young UK fashion designers created a new range of clo amour for an established, sustainable fashion label in a disceptation from the Make Your Mark in Fashion campaign which aims to encourage an enterprise culture among the UKs youth in London. Also, during the same item of time Marks and Spencers which is a ultimately potential retailer in the UK fashion industry, has started Plan A which covers green issues, fair trade, thoroughgoing material etc. Their slogan We do it, because you want us to do it and we think it is the right thing to do. This indicates that the major factor which constrains their business is their end consumers. Finally the ethical boom trickled down to Primark which is the low end high street brand. Primark has been voted as the least ethical clothing retailer in the UK, according to a survey by The Times Newspaper in 2007. Also they started to lose 42% of their customer once a UK the television show Panorama rightly exposed Primark as using child labour to make their cheap clothing. Eventually, in 2the year 2008, Primark has launched a fair trade organic range which contains T-shirts and jeans. Moreover, many organizations related to the ethical issues were found and are showing a rapid growth every season. In recent clock fashion industry focused on Green Issues with increasing awareness of the environmental problems and retailers in search of fair trade cotton could see a significant increase in its availability and